SACHSENKÜCHEN receives “German Brand Award”
in the category “INDUSTRY EXCELLENCE IN BRANDING”
The Sachsenküchen H.-J. Ebert GmbH was awarded the “German Brand Award” on 29th June at a festive gala at the DRIVE Volkswagen Group Forum in Berlin. This prize is awarded by the German Design Council and the German Brand Institute to successful brands, consistent brand management and sustainable brand communication.
“We are proud to have received this prestigious award,” emphasizes Sachsenküchen Managing Director Elko Beeg.
The traditional kitchen manufacturer from the Eastern Ore Mountain was able to score above all through future-oriented brand management and innovative product development. In addition, the company convinced the jury by the “lifestyle concept” as a unique sales concept for the specialist retail trade. “The German Brand Award is a good proof of the successful development of the Sachsenküchen brand”, adds Beeg.
The German Brand Award was initiated by the German Design Council, which was founded in 1953 by the German Bundestag and was donated by the Federation of German Industries. The aim of the German Brand Institute is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment. The award recognizes brands, which by a clear concept highlight their company from the broad masses.
The award of the German Brand Award is decided by an independent jury of market experts from different disciplines. The prize is awarded in three categories. In the category “Industry Excellence in Branding” in which Sachsenküchen is represented, the best product and company brands within a sector receive an award. +++